LaTrenka Riley is a Georgia native that has been in business since she was
12! Her first business was
handcrafted women’s accessories.
She turned a joy of crocheting into an entrepreneurial opportunity.
This success led to pursuing and obtaining a degree in Fashion
Merchandising. A short list of
her accomplishments includes clothing stylist, gift basket production and
sales, healthy cooking consultant and avid community organizer.
As CEO of The Gift Answer, LaTrenka addresses two market segments: small
businesses and women. She
markets incentive products to small businesses as a means of saying “Thank
you” to clients, referral sources and employees. More information can
be found at www.thegiftanswer.com. While in the field, she
listened to her clients and recently added women’s accessories (Staying true
to her business roots!) to her product offering.
Email marketing allows LaTrenka the ability to stay front of mind with her
clients. Her list grows virally
each month as her current clients forward her informative newsletters and
promotions to fellow business owners and friends.
According to LaTrenka, “Email marketing has been the most cost
effective means of marketing my products and ideas to a diverse group of
current and future clients. I am
excited about adding more value by continuing to utilize reporting
statistics that tell me what information my clients are seeking.”
In an effort to encourage business partnering and building relationships
LaTrenka co-founded Atlanta Professional Business Network.
Its mission is to provide a quality networking environment where
small business owners can learn and thrive.
Visit
www.atlantaprofessionalbusinessnetwork.com
for detailed information about this exciting group!
LaTrenka is a member of Ben Hill United Methodist Church in Atlanta, GA.
She is also a proud member of Alpha Kappa Alpha Sorority, Inc.