Lanelle Henderson, President and chief executive officer of PromoGirl, is a graduate of the Cecil B. Day School of Hospitality, at Georgia State University’s J. Mack Robinson College of Business. Lanelle has over 15 years of hospitality, sales, and marketing experience. She transitioned her company to PromoGirl in 2008 after founding a successful marketing company/welcome service, Welcome 2 the Neighborhood, LLC, (W2TN) in 2003.

Widely known as a “southern hospitality specialist,” Henderson’s company, PromoGirl
is a promotional marketing company that services businesses with creative marketing and advertising strategies.  She conducts several marketing seminars around metro Atlanta monthly, and educates business owners and marketers on e-mail marketing strategies.

In 2006, Ms. Henderson initiated the Women on the Move Interactive Power Series, a business networking group for diverse women to educate on relative business practices. Now in its third year, she has founded the Helping Other Women Network and plans on taking the event on the road.

Henderson is a 2007 graduate of the FastTrac GrowthVenture program offered by the State of Georgia and was one of three finalists for the 2007 Trailblazer Award by
Georgia Women’s Business Council in her first year as a Certified Woman Owned Business.  She has been published in Lodging Magazine and Prentice Hall’s Introduction to the Hospitality Industry 2004 and 2007 textbooks.  She’s also been featured in several news publications including Georgia Trend’s Best Places to Work (November 2006), Henry Medical Center’s Health for Life (September 2006), The Atlanta Journal and Constitution, Daily Herald, Henry Times, Henry Neighbor, arts&expressions Magazine, and has been seen on SCB-TV’s “The Perspective” and WXIA-11 Alive News Saturday Morning.

Active in civic and community organizations, Lanelle is a member of the Georgia Association of Promotional Products Professionals . Currently serves at the co-chair of the Hospitality Alumni Leadership Council, President of the Hospitality Alumni Club
and a member of the Cecil B. Day School of Hospitality Advisory Board at Georgia
State University.  She has recently completed a three-year term as a board member of the Henry County Chamber of Commerce Board of Directors and Leadership Henry Board of Directors.  Lanelle has received the 2007 Outstanding Volunteer Award in
Henry County from United Way and the first recipient
to receive the Joyce Rodgers Heart of Henry Award.

Prior to starting her own business, Henderson held management positions with Hilton
and Marriott hotels in sales and marketing. She served as a graphics designer for
several years with the Centers for Disease Control, Marsh and freelanced for other organizations, like The Cola Cola Company. Her primary interests are hospitality, community, and education with a focus on empowering women. 

Lanelle is a native New Yorker who has resided in Georgia for 19 years. She is single and has one son, Darryl, currently attending St. Johns University. Her hobbies are cooking, traveling and reading.

Web Site: www.mypromogirl.com