PAT TOBIN
COUNTESS
RELEVANT RESEARCH
Pat Tobin is a sociologist devoted to
the study of the Universe as seen through the eyes of
the American consumer. She is a brave soul and the Countess of
Relevant Research. Tobin works with
a diverse group of research experts who share a fascination with
human behavior, an enthusiasm for exploration and a fondness for
talking to strangers.
Tobin is best known for her ability to
listen with great care to what people say and notice what they
don’t say. The depth of her understanding of consumer
behavior reaches through all the layers of hype and posturing to
get to the emotional core of the decision-making process. For
only by reaching that core can you truly understand the
relationship between consumer and product.
Media consumerism by children is of
special interest to Tobin and she makes herself useful
to the developers of that media in many ways. She believes in
the perfection of children at every age and stage. This extends
to the adult world where she finds herself conducting more and
more research with baby boomers, a group also at a perfect age
and stage. If only they knew.
Tobin’s research and evaluative work
produces results that are presented
with clarity and of immediate use to her clients.